In our last class of MCV I, our professor, Dilip Soman asserted that Google and Facebook are in direct competition. This was based on the fact that both Google and Facebook use databases to target their advertisements (revenue stream).
Dilip would argue that since the Facebook database is more robust, they will ultimately be the winner in the Google/Facebook war.
Personally, I disagree that they are in direct competition.
Remember that MCV stands for Managing Customer Value. While it is true that advertisers are important 'customers' for both Facebook & Google, the end user is the most important. What advertiser wants to be on a site that isn't relevant and won't be able to reach THEIR customers?
It's important to consider how people use these sites:
Google - people are actively looking for information.
Facebook - people are trying to connect with their friends.
So, while Facebook has a more robust database, is it the best way to invite people to your website? Maybe not. Is it the best way to interact with your customers & have a conversation? Probably.
Why am I bringing this up months after the course ended?? The Comscore February US Search Rankings were released last week and Facebook saw a 10% increase in number of searches to 436 million searches - the only site to see growth that month. Google still dominates with 13.5 billion searches, but did experience a 4% decline.
Food for thought.
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