We discussed this case in the context of the effect of social media on a brand - in this case, United took a hit and was publically shamed for its poor response.
Today I was reading the Huffington Post and came across this headline:
OWNER OF A KITTEN THAT DIED ON A DELTA FLIGHT OFFERED $50, PLUS AIRFARE
Will airlines never learn? United breaks a guitar and is subjected to public scathing. Did Delta really think they would escape with an impersonal 'sorry' and FIFTY BUCKS?
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