When airlines do silly things

United Breaks Guitars: A clever 3-part video series released on YouTube, created by a Canadian musician in response to an airline failing to respond to breaking a guitar.

We discussed this case in the context of the effect of social media on a brand - in this case, United took a hit and was publically shamed for its poor response.

Today I was reading the Huffington Post and came across this headline:

OWNER OF A KITTEN THAT DIED ON A DELTA FLIGHT OFFERED $50, PLUS AIRFARE

Will airlines never learn? United breaks a guitar and is subjected to public scathing. Did Delta really think they would escape with an impersonal 'sorry' and FIFTY BUCKS?

Schulich & Rotman, UNITE

I often get asked which business school has the better marketing department. Having never taken a single class from a Schulich professor, this is a tricky question to answer. I generally respond by recommending that potential students attend a guest lecture and decide for themselves. I am clearly biased, having enjoyed every marketing class that I attend.

I was surprised a few weeks ago to find that one of the new faces in my Integrated Marketing Communications lecture, isn't a Rotman student. Nor is she a student in another University of Toronto faculty... She is an MBA student at Schulich (York University). Apparently, Schulich students are able to attend a lecture at another university for credit. A mini-exchange. I was surprised that Schulich didn't cover similar course material - advertising is a central part of marketing after all.

I don't judge. It is lovely to expand on my network. Particularly as Rotman/Schulich are rarely on the same team. Our last 'networking' event was a hockey game where Rotman won 5-3 (hurray). The time before was at MBA Games, where Schulich had the upper hand.

In class we are all equal. Who says business schools cannot get along?