As a quick refresher, the Design Visa is a series of workshops that is being offered by DesignWorks in conjunction with the Rotman Business Design Club.
Today we completed our journey map and began prototyping our solution. The process certainly wasn't easy, but let me tell you, once you throw yourself into it, you learn some really insightful stuff.
Business Design (as I've interpreted it these past few weeks) is all about curiosity. Who are the users? Who do they encounter? What do they feel/experience? Why do they behave a certain way? What are their needs? Why do those needs exist? Last time we brainstormed solutions to meet their biggest need, today we brought the solution to life. The process involved creating a story board that included our solution and illustrated how we envisioned the solution working. Next, we presented the story board to one of our users and solicited feedback in order to better serve their needs. It was an interesting process and I can really see how it could be useful for any strategic initiative.
I can't say enough about the tools that we've learned so far.
On another related design note - an exciting opportunity to learn more design thinking has just been introduced. Twelve lucky students will be traveling to California this spring to learn more about design from Jump Associates - a leading design management firm. I'm definitely jealous to be missing this trip (I'll be in India - YAY!)
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