Tonight, I sat in on a 'Business Experts' speaker series. The presenter was Jeremy Gutsche, author of "Exploiting Chaos - 150 ways to Spark Innovation During Times of Change". He is also the founder of Trendhunter.com.
The presentation was light hearted with a few hidden gems.Jeremy used the analogy of a frog that slowly cooks when the water is slowly heated to illustrate that the most important and dangerous trends are those that snak up on you. They happen so slowly, you barely notice them. Complacency will be your downfall.
Strategy is not enough, you need a cultural connection. Spend some quality time people watching (my favourite pass time). Plus, you need to understand markets adjacent to your own. And finally, relentlessly obsess about your story.
A sample from the book (see www.exploitingchaos.com to download the first chapter):
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