For years I had no idea how difficult copywriting actually is.
No longer.
I am sitting in a little cafe in the beaches. Each table is occupied by others with open laptops. It is clear that this is a popular 'office' space in this neighbourhood. Good coffee, non-offensive muzak in the background. I should be inspired.
Why am I not inspired? Where did this writers block come from?
I am in the midst of writing copy for my summer independent study. Who knew that populating a website with important information and product features would be so difficult!
I must get this done! I have only an hour left on my battery and power outlets appear to be at a premium in this location!
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