Wednesday, June 9, 2010

Interest in Design Thinking on the Rise

Search data is an extremely useful competitive research tool as it shows what people are interested in right now.

Just for fun, I ran 'design thinking' through Google Insights For Search - a free tool that measures the popularity of search words. Great news friends, Design Thinking is increasing in popularity:

Interestingly enough, it's people in the UK and US who are driving these search results. Canada doesn't even register, despite the leadership of the Rotman School!

As for Integrated Thinking? Sorry friends, it has a long way to go - since 2004 there hasn't been enough search volume to even register a blip.

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