In the wilds of Delta-1, two Sonites are united in the fight against their motal vowel enemies. From the creators of Brangelina and Bennifer comes MarkStrat - the extraordinary true story of six strangers and their quest to guide SOLD and SONA to market share victory....
Hmmm, a bit too dramatic?
This morning Team 'O' hammered out our first MarkStrat decision. We were given a briefing document and asked to optimize the marketing mix for the products that we had inherited: SONA and SOLD. Fictional products in a fictional market, but what is real is how much this simulation is counting for our final marketing grade (30%). So far the simulation promises to be insightful, interesting and dare a say a little bit fun?
We are working with a new team (which makes 2 teams to keep track of for Q3). After spinning our wheels a little bit, we managed to rally and key in our recommendation just seconds before the buzzer. It will be a few days before we get our results, but I'm confident that we made some initial headway.
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