Didn't win. Oh well - always a long shot. Everyone thinks that their campaigns were innovative particularly if they were a 'first', difficult to execute & successful for the client.
Typically I love seeing the winners but this year was a disappointment. The Best of Show winning campaign seems eerily similar to a campaign that won in '06 or '07. Let's compare:
2007 - Sears Wishbook
Corner Gas show integration
In-Store display
Contest
2009 - Cheez Whiz
Corner Gas show integration
In-Store display
Contest
Hmmm - is a tv product placement & contest really innovative anymore?
Can't wait to review the other winning campaigns but details haven't been posted yet.
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